Lori began her career in the transportation industry, managing expedited air freight shipments and logistical programs for the likes of Intel, Microsoft, Nike, and Sony. After demonstrating her natural ability to win over clients, Lori was asked to form and manage a customer service and sales team to support the growing business. After 11 years in this fast-paced industry, Lori was recruited by an exhibit house to cultivate new business and manage various trade show programs for a variety of clients, including Intel.
Eager to gain experience in the Event Industry, Lori accepted a position with Nth Degree to support the newly acquired Ford Premier Auto Group. Throughout her eight-year tenure, Lori developed, planned, managed, and executed all aspects of automotive trade shows for Aston Martin, Jaguar, Land Rover, and Volvo, with budgets totaling more than $12 million dollars.
During the 2008-2009 economic downturn, Lori accepted the role as an Account Manager back in the transportation industry, coordinating and managing the trade show logistics for Hewlett-Packard.
Missing the production and travel side of the event and trade show business, Lori accepted a position as Account Manager on a newly formed team that designed, built, and managed Hyundai Company’s North American Trade Show program, delivering more than 50 trade shows, and managing multi-million-dollar budgets.
In 2014, Lori went out on her own as a consultant, offering temporary events, sales management, and logistical support for a variety of clients including, Aerohive, HP, and Freddie Georges Production Group.
While producing programs for NBC Universal, Facebook, and Oculus with FG|PG, Lori was asked to join the team as an Account Director. During this time, she was instrumental in selling, leading, and executing one of the company’s largest projects, F8, Facebook’s Developers Conference.